1. Visual Effect Innovation

The patent technology (CN 119617494 A) filed by Boge Technology in January 2025 combines 3D display modules with dynamic light sources, achieving a high degree of 还原 (replication) of details such as spark splattering and wood carbonization during real wood combustion. The “three-dimensional dynamic flame algorithm” mentioned in the patent simulates the flicker frequency and light-shadow changes of flames in the real combustion process. When paired with the crackling sound generated by an AI sound system, it creates an immersive experience. This technology has been applied to high-end models of brands such as Yesite and Songli, with users commenting that “the flame realism far exceeds that of traditional LED projection solutions.”

2. Advances in Materials Science

Substantial progress has been made in paper-based faux log technology. Recycled pulp is formed into a three-dimensional structure with natural wood grain through a high-temperature molding process. This not only reduces costs by 30% and weight by 50% but also enables complete degradation after disposal. In the international market, GasPro launched ceramic fiber faux logs made from a mixed material of basalt and rice husks, which can withstand temperatures up to 1200°C. Their surface is treated with a nano-coating to present a carbonized wood texture, earning them the title of “2025 Best Outdoor Fireplace Accessory” by Home Improvement Way.

II. Policy Drivers: Green Certification and Subsidy Implementation

1. Upgraded Environmental Standards

In 2025, China’s Ministry of Ecology and Environment, together with the State Administration for Market Regulation, launched the “Green Brand Certification” system, requiring faux log products to meet strict indicators such as low VOC emissions and a recyclable material ratio of ≥30%. Among the first 152 enterprises that passed the certification, 18% operate in the faux fireplace log sector, including leading brands such as Vaillant and WeWarm. The European Union (EU) simultaneously implemented the Ecodesign Directive (ErP), further requiring electric fireplaces to reach energy efficiency class A+++, driving the transformation of faux log heating systems toward infrared radiation technology.

2. Consumer-Side Subsidy Policies

Cities such as Beijing and Shanghai have continued the “coal-to-electricity conversion” subsidy policy, providing households that purchase eco-friendly fireplaces and supporting faux logs with a maximum subsidy of 2,000 yuan. This policy has directly driven sales growth of intelligent faux log products. Data from JD.com shows that in October 2025, the sales volume of models with APP control functions surged by 217% year-on-year, accounting for 62% of the overall market share.

III. Market Pattern: Intelligence-Driven Development and Regional Differentiation

1. Popularization of Product Intelligence

In 2025, the penetration rate of intelligent faux logs exceeded 60%, with mainstream products supporting voice control (e.g., “Xiaodu,” “Tmall Genie”) and remote adjustment. Oubeilun’s 700mm intelligent mist fireplace integrates temperature and humidity sensors, which can automatically adjust flame brightness and humidity levels based on environmental data. It also uses blockchain technology to enable product traceability—users can scan a QR code to verify material composition and production processes. In the North American market, Duluth Forge’s ventless gas faux log set is equipped with an oxygen concentration monitoring system, which automatically shuts off when indoor oxygen levels drop below 19.5%, meeting the safety standards of UL certification.

2. Regional Market Performance

The Asia-Pacific region has become a growth engine, with its 2025 market size expected to reach 670 million US dollars, accounting for 34% of the global share. Data from China’s e-commerce platforms shows that sales of built-in faux log fireplaces increased by 120% year-on-year, and the proportion of customized products rose to 45%. Users tend to choose wood-grain colors (e.g., walnut, white oak) that match their home decor styles. The European and North American markets, meanwhile, show a high-endization trend—sales of hand-carved ceramic faux logs priced above 500 US dollars increased by 35% annually, mainly used in high-end villas and boutique hotels.

IV. User Experience: Scenario Expansion and Risk Warnings

1. Diversified Application Scenarios

Faux log fireplaces are transitioning from traditional heating tools to the “center of spatial aesthetics.” Data from Taobao shows that in the first half of 2025, search volume for “decorative faux logs” increased by 230%, with users placing them in non-heating areas such as foyers and studies as visual focal points. The top-tier mist fireplace launched by Songli integrates a Bluetooth speaker and air purification function, allowing users to switch flame colors (128 options available) via an APP to meet the atmosphere needs of different scenarios.

2. Potential Usage Risks

Some low-cost, low-quality products pose safety hazards. In October 2025, the Ji’an Municipal Bureau of Ecology and Environment reported a case where faux logs produced by an enterprise failed to meet combustion efficiency standards, resulting in smoke emissions exceeding Ringelmann Class 1 during testing. The enterprise was fined 100,000 yuan. When purchasing, consumers should check whether products have obtained international certifications such as CE and ETL, and prioritize models with overheating protection functions.

Future Trend Outlook

• Technological Integration: AR technology will be combined with faux log fireplaces, allowing users to overlay virtual decorative elements (e.g., holiday-themed flames, dynamic light murals) via a mobile APP.
• Material Innovation: Bio-based materials (e.g., mycelium composites) are expected to achieve commercial application in 2026, further reducing carbon footprints.
• Service Model: The “Fireplace-as-a-Service” model will emerge, with manufacturers providing value-added services such as faux log rental, regular maintenance, and remote firmware updates.

In 2025, the faux fireplace log market is undergoing a transformation from “functional” to “experiential.” Technological breakthroughs and policy dividends are jointly driving the industry into a golden development period. While pursuing personalization and intelligence, consumers should remain attentive to product quality and safety certifications to achieve the dual values of environmental protection and practicality.